Otter Bay - Water Park Brand Identity Overview Otter Bay Water Park needed more than a logo — it needed a personality. The goal of this project was to create a fun, memorable mascot and a cohesive brand identity system that could live effortlessly across signage, merchandise, digital platforms, and in-park experiences. Enter Lewis  — a playful otter designed to become the heart and soul of the Otter Bay brand . The Challenge Water parks thrive on emotion: excitement, laughter, and shared...

This article dives into the uncomfortable middle ground between passion and permission, asking hard questions about monetization, ownership, and artistic integrity in the age of online fandoms.

This article walks through the major contracts illustrators encounter, the clauses you absolutely need to understand, and practical tips for negotiating terms that respect your work.