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Otter Bay
Brand Mascot & Logo Design For A Water Park
Otter Bay is a vibrant, kid-focused water park brand centered around fun, imagination, and the playful spirit of its otter mascot. The goal of this project was to create a complete visual identity that captures the joy of splashing, laughing, and exploring under the summer sun.
From initial sketches to the final mascot & logo design, the process centered on character-driven storytelling.
The visual identity extends across park signage, merchandise, and digital media, creating a cohesive world where kids feel instantly welcome and excited.
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The result is a brand that feels alive and interactive — one that splashes off the page with personality. Whether it’s on a beach towel, entrance archway, or souvenir cup, the Otter Bay mascot invites families to dive in, laugh louder, and make memories that stick.
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