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Custom Mascot Design & Brand Identity
More Than a Character — A Brand With Personality
A great mascot isn’t just a fun illustration — it’s a strategic branding asset. Mascots give your brand a face, a voice, and a personality people remember. They humanize your business, create emotional connection, and help your brand stand out in crowded markets.
When done right, a mascot becomes the cornerstone of a cohesive visual identity that can evolve with your business.
My Custom Mascot Design & Brand Identity service is built to do exactly that: create a character-driven branding system that feels intentional, memorable, and unmistakably you.
Why Mascots Matter in Branding
Mascots work because they:
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Create instant recognition — a strong character is easier to remember than a logo alone
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Build emotional connection — people relate to characters, not corporations
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Increase brand consistency — a mascot provides a visual anchor across all platforms
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Enhance storytelling — mascots allow brands to communicate values, tone, and attitude visually
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Expand easily — characters adapt effortlessly to campaigns, seasons, and promotions
A mascot doesn’t replace your logo — it strengthens it. Together, they form a unified brand identity that feels alive and engaging.
What’s Included in the Mascot Design Kit
Each Custom Mascot Design project is delivered as a complete, professional-grade branding package.
Depending on your project’s scope, your kit may include:
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Custom Mascot Design
A fully illustrated, personality-driven character designed specifically for your brand -
Icon Design
Simplified versions of the mascot or brand mark for social media, apps, and small-format use -
Illustrative Logo Design
A character-forward logo that integrates the mascot into the brand mark -
Primary Logo Design
A clean, versatile logo that works alongside the mascot across all applications -
Custom Slogan / Tagline
A short, memorable phrase that reinforces your brand’s voice and positioning -
Brand Mascot Story
A narrative backstory that gives your mascot purpose, personality, and brand relevance
Optional Add‑Ons
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Additional mascot poses
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Expression sheets
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Outfit or seasonal variations
These extras are perfect for expanding your visual identity and are ideal for:
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Merchandise & apparel
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Signage & storefronts
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Giveaways & packaging
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Advertising campaigns
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Holiday or seasonal promotions
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Professional Deliverables — Ready for Anything
All artwork is delivered in a variety of industry‑standard formats to ensure maximum usability:
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Vector files for scalability and professional printing
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PNG files with transparent backgrounds
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JPEG files for general use
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PDF files for presentation and print
Your assets will be production‑ready for both print and digital applications, from billboards to Instagram posts.
My Approach: Collaborative, Clear, and Intentional
Every mascot project begins with strategy, not sketches.
Step 1: Free 15‑Minute Discovery Call
We start with a complimentary phone call to determine if we’re a good fit. We’ll discuss:
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Your brand’s goals
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Target audience
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Personality and tone
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How the mascot will be used
This ensures the project is aligned before a single line is drawn.
Step 2: Sketch Phase
I explore concepts through rough sketches, focusing on shape language, personality, and attitude. This is where the character truly begins to take form.
Client approval required before moving forward.
Step 3: Clean Ink Line Art
Once a direction is approved, the design is refined into clean, professional line art — ready for color and polish.
Client approval required before moving forward.
Step 4: Digital Color
Color palettes are applied with brand consistency in mind, reinforcing mood, energy, and recognizability.
Client approval required before moving forward.
Timeline & Investment
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Estimated Investment: $795 – $1,495
(Based on scope, complexity, and number of variants) -
Typical Timeline: 7–10 business days
(Dependent on client feedback and approval turnaround)