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pinkcoyote
brand identity design
I design powerful brand identities with character and personality.
Designs
SERVICES
THREE THINGS, DONE WELL.
1
STRATEGY & POSITIONING
Define your brand’s purpose, position, personality, audience, and direction.
2
ILLUSTRATION & DESIGN
Distinctive visual identities through illustration, logos, typography, color, design.
3
BRAND STYTEMS & ACTIVATION
Bring your brand identity to life across every customer touchpoint with consistency.
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Does Your Brand Say Who You Are?
I transform your vision, values, and personality into a distinctive brand identity that communicates who you are and connects with your audience.
Matthew R. Paden
Key Areas of Expertise
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Brand Identity Design
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Art Direction
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Visual Systems
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Concept Development
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Brand Messaging
How I Approach Projects
A simple, collaborative process designed to uncover what makes your brand distinct—and translate it into an identity with clarity, character, and purpose.
DISCOVER & DEFINE
We start by exploring your vision, audience, goals, and opportunities to uncover the ideas and qualities that make your brand uniquely yours.
DESIGN & DEVELOP
I transform those insights into a distinctive visual identity—from logo systems and color palettes to typography, imagery, and supporting visual elements.
DELIVER & DEPLOY
You receive a cohesive brand toolkit designed to give you the confidence, clarity, and flexibility to show up consistently across every touchpoint.
Vision Outside The Box
At Pink Coyote, we believe great brands should have something to say—and the personality to say it boldly.
We combine strategy, design, illustration, and storytelling to create distinctive identities that connect with people, stand apart from the competition, and give growing businesses the confidence to move forward with purpose.
