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pinkcoyote
brand identity design
I design powerful brand identities with character and personality.
Designs
SERVICES
THREE THINGS, DONE WELL.
1
STRATEGY & POSITIONING
Define your brand’s purpose, position, personality, audience, and direction for meaningful growth.
2
ILLUSTRATION & DESIGN
Distinctive visual identities through illustration, logos, typography, color, and thoughtful design.
3
BRAND STYTEMS & ACTIVATION
Bring your brand identity to life across every customer touchpoint with consistency and purpose.
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Does Your Brand Say Who You Are?
I transform your vision, values, and personality into a distinctive brand identity that communicates who you are and connects with your audience.
Matthew R. Paden
Key Areas of Expertise
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Brand Identity Design
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Art Direction
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Visual Systems
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Concept Development
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Brand Messaging
How I Approach Projects
A simple, collaborative process designed to uncover what makes your brand distinct—and translate it into an identity with clarity, character, and purpose.
DISCOVER & DEFINE
We start by exploring your vision, audience, goals, and opportunities to uncover the ideas and qualities that make your brand uniquely yours.
DESIGN & DEVELOP
I transform those insights into a distinctive visual identity—from logo systems and color palettes to typography, imagery, and supporting visual elements.
DELIVER & DEPLOY
You receive a cohesive brand toolkit designed to give you the confidence, clarity, and flexibility to show up consistently across every touchpoint.
START HERE
BRAND PLAN
A 90-minute deep dive into your business, where you are, where you’ve been, and where you want to go.
Within a week, you’ll have a custom plan identifying your unique brand opportunity and exactly what you need to own it.
Use it as your roadmap to implement on your own, or hire me to execute it for you. Either way, you walk away with clarity.