

The Psychology of Mascot Branding: Why We Remember Characters
Think about the brands you remember from childhood. Chances are, some of the strongest memories aren't attached to a particular logo. They belong to characters.
Sep 117 min read


How to Choose the Right Branding Agency: A 5-Step Guide
Choosing a branding agency is a little like choosing an architect. You are not simply hiring someone to make something look good. You are trusting someone to make a series of decisions that will shape how your business is seen, remembered, and experienced for years to come.
Sep 87 min read


The Mascot Era: Why the 1980s Were Obsessed With Brand Characters
There was a time when brands didn't just have logos. They had personalities...
Sep 85 min read


7 Signs Your Current Brand May Be Holding You Back
Maybe your logo has been around since you opened. Maybe your business has evolved, but your website, messaging, and visual identity still reflect where you started.
Sep 74 min read


The Art of Believing: Inside New York's Furry Puppet Studio
Tucked away in the creative heart of SoHo, New York, sits a studio unlike any other.
Jun 305 min read