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Brand Identity Design 

Your brand deserves more than a logo. This comprehensive identity system brings every visual element together into one cohesive, character-driven brand experience.

Dash Solaris - Brand Asset Kit .jpg

You're Not Just Getting a Logo. You're Getting a Brand.

What's Included

 

Character-Driven Mascot
A custom-designed mascot created to give your brand personality, recognition, and a memorable face.

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Custom Logo Wordmark
A distinctive wordmark designed to establish a strong and recognizable visual signature.

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Social Icon
A simplified brand mark optimized for social profiles, apps, and digital platforms.

 

Favicon
A recognizable miniature brand mark designed for browser tabs and digital applications.

 

Mascot + Logo Lockup
A cohesive combination of your mascot and logo for versatile brand applications.

 

Custom Typography System
A carefully selected typographic system that supports your brand personality and creates visual consistency.

 

Brand Color Palette
A strategic palette of primary, secondary, and supporting colors designed to work across print and digital.

 

Mascot Alternate Pose
A second dynamic mascot pose giving you greater flexibility across marketing and communications.

 

Mascot Alternate Expression
An additional expression designed to give your character more personality and range.

 

Social Media Branding Kit
A cohesive set of branded assets designed to keep your social presence consistent and recognizable.

 

Brand Presentation
A polished visual presentation showcasing your new identity and demonstrating how the system works together.

 

Brand Guide
A comprehensive reference outlining your logo usage, colors, typography, mascot applications, and visual standards.

 

Premium Mockups & Applications
Professional mockups demonstrating your identity in real-world applications and helping bring the brand to life.

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© Matthew R. Paden 2017–2026. All Rights Reserved.
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