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My Approach: Collaborative, Clear, and Intentional

Every mascot project begins with strategy, not sketches.

Step 1: Free 15‑Minute Discovery Call

We start with a complimentary phone call to determine if we’re a good fit. We’ll discuss:

  • Your brand’s goals

  • Target audience

  • Personality and tone

  • How the mascot will be used

This ensures the project is aligned before a single line is drawn.

Available online

Discovery Call

15 min • Free

Step 2: Sketch Phase

I explore concepts through rough sketches, focusing on shape language, personality, and attitude. This is where the character truly begins to take form.

Client approval required before moving forward.

Lewis Rough Design Concept Sheet.jpg

Step 3: Clean Ink Line Art

Once a direction is approved, the design is refined into clean, professional line art — ready for color and polish.

Client approval required before moving forward.

Step 4: Digital Color

Color palettes are applied with brand consistency in mind, reinforcing mood, energy, and recognizability.

Client approval required before moving forward.

Lewis Rough Design Concept Sheet (1).jpg

Recent Work

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© Matthew R. Paden 2017–2026. All Rights Reserved.
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