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PROJECTS

Explore a collection of client-based illustration and design projects, each presented as a thoughtful case study. These breakdowns reveal the creative process, strategy, and artistic decisions behind the work—showing not just what was created, but why.

Otter Bay - Brand Identity and Mascot Design by Matthew R. Paden

01

Otter Bay 

​Otter Bay Waterpark needed a playful brand identity anchored by a memorable mascot. This project explores the creative strategy, character development, and visual design used to bring the park’s energetic personality to life.

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02

Uncovered Concrete

A Kansas City commercial concrete floor polishing service, I developed a bold brand identity featuring a retro-inspired pinup girl mascot, custom icon, slogan, and favicon designed to communicate industrial charm.

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MATTHEWPADEN

As an art blogger and creative consultant, I write engaging content that guides cartoonists and illustrators from all walks of life as they navigate their creative journey.

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© Matthew R. Paden 2017–2026. All Rights Reserved.
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